What ever happened to coffee and tampons?

Who were this year’s Super Bowl commercials meant for?

Genspark Super Bowl Commercial 2026

This past weekend, AI took up 23% of all Super Bowl ad space. Matthew Broderick, lead actor in Ferris Bueller’s Day Off, skipped another day… of work. Why? Because he found a nifty new program that could do the work for him. Boy, what a vacation!

Essentially, it’s a slap in the face of the working citizen, because if AI can do your job for a day, it can do that job for a lifetime. Work is no longer a problem when you’re scrapped for the chatbot you trained.

Super Bowl commercials used to advertise the tangible. You once had the choice between coffee and tampons. Now, a Super Bowl campaign is no longer about sales. These are no longer ads, but achievement awards. Companies don’t give a second thought to what will come of their commercial to the general public, they want to boast to shareholders that their ad was in the Super Bowl. That their AI is the best. That their AI is the answer.